The Cost of Youth: Cost of Living Billboard Campaign

Myself and 7 other creatives were tasked by TAG Agency and Good Growth Hub to design the concept for a billboard campaign portraying the cost of living crisis. The billboards went live across London and Queen Elizabeth Olympic Park. Four concepts were created, and each billboard has a QR code on to signpost people to useful resources.

Tag Agency have created a great insight report breaking down the effects of the cost of living crisis on British young people - Download SP£NNY here: https://www.tagagency.co.uk/tag-spenny-campaign